This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.thebeautytheory.com.au (the “Site”). We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Our site is hosted by SHOPIFY.

Payment Information entered into our site will be encrypted. 

Information provided to us by our customers will be kept confidential. When an account is created, the details entered will be collected and stored to facilitate our rewards program, shipping as well as customer service.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  1. Communicate with you;
  2. Screen our orders for potential risk or fraud; and
  3. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  4. Facilitate and maintain our rewards and reviews program.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.


Our site may contain links to third party sites that are owned and operated by others. Please be advised that thebeautytheory.com.au is not responsible for the content or details contained therein. The privacy terms as well as data collection conditions of other sites may differ from thebeautytheory.com.au. Please refer to their site for their relevant policies. the beautytheory.com.au is not accountable for the terms therein and cannot be held responsible for them.


We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


Please visit our Terms and Conditions for more.